Floyd Mayweather Jr., the pound for pound best boxer in the business who for the second straight year topped Sports Illustrator’s list of the highest-paid American athletes, generated $90 million in earnings last year — with an in-many-ways-more-remarkable $0 coming from endorsements.
Mayweather is one of the most popular sports characters on the planet, on the level of a LeBron James or Lionel Messi in prestige, but one of the least-marketed away from the ring. There has never been an athlete so well known that hasn’t parlayed his fame into an easy paycheck.
Floyd does not let himself get off track when it come to him fame. It’s one of the many contradictions at the center of an figure who is at once says he will take a break and then see what’s on table next. For years Mayweather has sold a flashy lifestyle, connecting with the urban market like no fighter since Mike Tyson. His candor and authenticity are unmatched by any other elite athlete, and he can wear, say and do whatever he pleases—a freedom that makes him singular among his Fortunate 50 brethren.
That autonomy is a product of his corporate free agency—he is beholden to no one or thing—and offers plenty of value, particularly when it comes to selling PPV buys. But as Mayweather enters the twilight of his fighting career, and the terminus of his fight-related revenue stream comes into view, one thing becomes clear: the world’s richest sportsman might want to start worrying less about his money. Should he set up a fight with Manny Pacquiao this would be the highest paying fight of all times.
Win loose or draw he could write his own ticket. When you have one of the highest paying venues in boxing why sell it right away. The Mayweather Vs. Pacquiao fight is one we all would love to see, but Mr. Floyd (Money) Mayweather Jr. is holding all the cards or should I say all the dollars.
By Bishop Abu H. Mujahiddin, The Sports Outreach Ministries Show
Filed under: Boxing